About us
Surrounded by many startups and other pioneers in the sector, this is an inspiring environment to facilitate meetings aimed at innovation in the agri-food sector.
The right connection
Despite partnerships being seen as the way forward, practice shows that it is difficult to make the right connection between parties that can reinforce each other. FoodX is the first initiative in the Netherlands that brings together the supply and demand of innovative solutions in a neutral, inclusive way.
In the heart of the Netherlands
FoodX is located at the World Food Center in Ede, within walking distance of Ede-Wageningen train station. Surrounded by many startups and other pioneers in the sector, this is an inspiring environment to facilitate meetings aimed at innovation in the agri-food sector.
The rich Dutch ecosystem
The Netherlands is characterised as an exceptionally rich ecosystem of parties working on the future of our food system. Every day, this generates new solutions and insights for the challenges we face.
It is clear that innovating on your own will not lead to a future-proof way of producing healthy and sustainable food. Forging strong partnerships is more than ever a crucial condition for success. Successful partnerships have always been a key factor explaining the Netherlands' leading position in the agri-food sector. Whether it is about accelerating the protein transition or the dedicated agri-food education system in the Netherlands, they are all examples of collaborative initiatives by organisations open to cooperation and change.
We would like to invite you to join us!
Roger van Hoesel
Managing Director
After working in an academic environment, he gained experience at a start-up and in consulting. During the nearly 16 years as director of Foodvalley NL, Roger, together with his colleagues and many others, has been able to devote his ideas and energy entirely to stimulating and building new partnerships. Numerous links were set up in the Netherlands and abroad around the renewal of food chains.
Since 2020, under the banner of Ecosystem Navigators, he has been working with colleagues on the various continents to build new partnerships at home and abroad. A common thread in all his efforts is the importance of good partners. Roger sees FoodX as an important piece of the puzzle when it comes to making our food chains future-proof.
Joyce Nuys
Program Manager
She once started as a startup with a production company in Special Butters, so she is no stranger to entrepreneurship. That experience has been expanded with 20 years of various commercial and innovation positions at leading companies such as: Tetra Pak, Royal GD, The Royal Agrifirm Group and DDW (Data for Dairy, a start-up of the Tetra Laval group).
Thanks to her large network she can quickly bring together and inspire the right teams in her role as program manager at FoodX. Local or international.
Food safety and Animal health has always been an important motivation for Joyce. Successful innovation management in a stimulating environment can make an important contribution to this.