About FoodX
Your guide to Dutch agri-food innovation
A gateway to ideas, solutions and partnerships
Navigating the Dutch agri-food ecosystem can be challenging. The landscape is rich, diverse and highly connected, but finding the right people, projects and organizations takes time and insight.
FoodX helps international delegations make the most of their visit to the Netherlands. We connect you with relevant innovators, experts and initiatives, and translate the ecosystem to design programs that turn curiosity into concrete outcomes.
70+ delegations
>1000 guests from 30+ countries
75+ experts
from 50+ companies and institutes
8+ rating
by our visitors
Based in Foodvalley, connected nationwide
FoodX is based at the World Food Center in Ede, at the heart of Foodvalley and easily accessible by train. From this central hub, we welcome groups in an inspiring agri-food innovation environment.
Well connected to all major agri-food innovation hotspots across the Netherlands, we design tailored programs both at our own location and at relevant innovation hubs nationwide.
What sets FoodX apart
The right connections, at the right moment
FoodX operates as a neutral and independent connector within the Dutch agri-food sector. We understand both questions and ambitions of international visitors, and the strengths and dynamics of the Dutch ecosystem.
This allows us to:
- Identify the most relevant organizations for your objectives
- Design programs that go beyond surface-level inspiration
- Create meetings that are meaningful for both guests and hosts
The result is a visit that delivers insight, relevance and opportunities for collaboration.
Our role in your visit
From first conversation to lasting value
Every collaboration starts with a conversation. We listen carefully to your goals, challenges and expectations. Based on that intake, FoodX designs a tailored program that fits your agenda and creates value during and after your visit.
‘We don’t aim to show everything, but to show what matters most to you.’
Our aim is to help you leave the Netherlands with clear insights, relevant connections and concrete ideas you can build on.
The FoodX team
Experienced guides in the Dutch agri-food ecosystem
FoodX is led by a small, dedicated team with deep knowledge of the Dutch agri-food sector and extensive experience in designing international delegation programs.
Huiberdien and Roger lead the initiative, working closely with many organizations that contribute to the content and execution of the programs.
Roger van Hoesel
Managing Director
Roger connects international ambitions with Dutch innovation. With a strong understanding of the agri-food ecosystem and its key players, he focuses on creating meaningful partnerships and programs that deliver long-term value.
Huiberdien Sweeris
Program Manager
Huiberdien designs and coordinates tailored FoodX programs. By carefully listening to delegation needs and translating them into focused visits, she ensures each program is relevant, well-balanced and impactful for both guests and hosts.